How these are charged
All nine capabilities below are available as discussion-based advice on a booked video call — that fee covers the conversation only. Where a capability needs offline progress (reports, audits, models, costings, documents, training material, searches, due diligence, implementation or site visits) it is additional chargeable project work, quoted and agreed in writing before anything starts. See pricing.
01Concept creation & brand strategy
Market gap analysis, positioning, name and narrative, design direction, menu identity and launch story. For new sites and tired ones that need reinvention.
- —Feasibility & catchment study
- —Brand book & tone of voice
- —Design brief for architects
02Food & beverage strategy
Menu architecture, dish engineering, GP modelling, beverage and wine programmes, supplier negotiation and kitchen workflow design.
- —Menu engineering matrix
- —Beverage & cocktail programme
- —Supply chain consolidation
03Operational turnaround
Rapid diagnostics on underperforming venues: labour productivity, cost of sales, waste, service bottlenecks and management accountability.
- —14-day diagnostic
- —90-day recovery plan
- —Weekly performance cadence
04Pre-opening & mobilisation
Critical path from lease to launch — licensing, procurement, recruitment, SOPs, training weeks, soft launch and opening PR support.
- —Critical path & budget
- —SOP library
- —Soft-launch programme
05People, training & culture
Organisational design, pay and incentive frameworks, recruitment campaigns, service academies and leadership development for hospitality teams.
- —Structure & pay benchmarking
- —Service academy build
- —Retention strategy
06Revenue & commercial management
Hotel revenue management, dynamic pricing, covers forecasting, channel and OTA mix, membership models and events yield.
- —Pricing architecture
- —Forecast & budget models
- —Channel mix optimisation
07Technology & data
PoS, PMS, booking, stock and rota systems selected and implemented, with reporting that owners actually read.
- —Systems audit & selection
- —Dashboard build
- —Integration roadmap
08Guest experience design
Sequence of service, sensory design, review-driven service recovery and mystery guest programmes that raise ratings and repeat visits.
- —Service choreography
- —Mystery guest audits
- —Reputation management
09Investor & asset advisory
Commercial due diligence, operator selection, management agreements and repositioning plans for hospitality assets.
- —Due diligence reports
- —Operator search
- —Repositioning strategy